The First 90 Days, Updated and Expanded: Proven Strategies for Getting Up to Speed Faster and Smarter

Whether challenged with taking on a startup, turning a business around, or inheriting a high-performing unit, a new leader's success or failure is determined within the first 90 days on the job.In this hands-on guide, Michael Watkins, a noted expert...

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many...

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