Strategic Selling
A Business book. The part about knowing who you are trying to sell...
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- Filetype: PDF
- Pages: 319 pages
- ISBN: 9780961907303 / 961907304
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More About Strategic Selling
The part about knowing who you are trying to sell to seems elementary and over explained. Hopefully for all sales folks, that's kind of the first thing right? How can you find a win win if you don't know what they consider a win? I wish this book spoke more about how to pinpoint their true fears, objections, and/or interests because... I have had the experience of both teaching Strategic Selling and living it as a sales person. It helps you learn how to sell larger accounts with more potential. Miller lays out a game plan to help you cover all the bases and identify possible red flags. The brilliance in Strategic Selling is that different buyer types are identified...