Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
A Economics, Business, Technology book. This shows up as a reference on page 77 of Business Model Generation.
Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution -- a revolution that will change both new and old industries.The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from...
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- Filetype: PDF
- Pages: 395 pages
- ISBN: 9780262550680 / 262550687
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More About Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
This shows up as a reference on page 77 of Business Model Generation. Highly worth the read despite being out-dated. Would love to have seen these guys' faces when iPhone came out. Fun examples and references (including Britney Spears' "Toxic"), skip the last 3 chapters if you've read anything about business, platforms, pricing before. This is easily one of the best books I've read in years. I only wish there was a newer edition because so much has happened since 2006. The iPhone debuted and iOS became a two-sided marketplace for apps (but not music), Android trounced iOS with a Wintel-like three-sided model (hardware, apps, customers), Microsoft lost the plot with...
