Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
A Software, Business, Management book. Some useful information and models but a lot of advertising for...
Create innovative, game-changing products with high-performance Product Management"A must-read for all business leaders driving their organizations to develop winning products and solutions. The book's insight and thought-provoking scenarios help crystallize actions needed to achieve growth and marketplace success!"--Jerry Rose, VP Product Management, United Technologies Corporation, Fire & Security"An indispensable guide for any executive looking to develop a world-class Product Management organization. Haines outlines a 360-degree view of the practice and offers practical, accessible guidance to implement positive change."--David Desharnais, Group Director, Product Management, Cadence Design Systems"Excellent Product Management is critical to the success of any business. This [is] an indispensable guide to realizing the true value of Product Management in any business."--Nick Hallwood, VP Product Management, SHL Group, Ltd."Haines's diverse industry experience is clearly evident in this well-written guide to creating a high-performance Product Management function."--George...
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- Filetype: PDF
- Pages: 289 pages
- ISBN: / 0
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More About Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
muy rebuscado, poco orientado a Tecnologa y burocrtico Good strategies and techniques for managing a product management team/department. Did you know that Steven Haines also wrote the Product Manager's Desk Reference (great resource)? This book mentions it enough that the ad gets old. Chapters 6-8 are the real meat and potatoes and should be read by experienced product managers and product... Some useful information and models but a lot of advertising for his other books and company. However, good read if you are new to product management especially the management of in-life product managers
