A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools...
DownloadFilename | rJMfC6AjLP-.pdf |
Filetype | |
Filesize | 3.52 MB |
ISBN | 0 / 9781591847380 |
Pages | 144 pages |
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